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Минимализма в рекламата

В рекламата, както и в изкуство, понякога малкото е много. Особено в средата със силен рекламен шум, прииждащ от множеството канали за комуникация, рекламите в минималистичен стил изпъкват и приковават вниманието ни. Този стил е много добър, но е труден за постигане, защото силната визуалната метафора в тези реклами се нуждае от творчески талант и истински рекламен усет.

Ето няколко впечатляващи примера:

Cannes Young Lions Guatemala. Call for Entries. www.ugap.com

Advertising Agency: Garcia+Robles, Guatemala
Creative Directors: Victor Alfredo RoblesMayté Oliva
Art Directors: Andres RosalesFrancisco Rodriguez
Published: April 2011

Add some Wifi to your morning.
Free wireless internet hotspot.

Advertising Agency: Utopium, Oradea, Romania
Creative Director / Art Director: Cristian Ungur
Copywriter: Mihai Pop
Published: December 2007

Open all winter

Our brief was to let people know that the Farmer’s Market is still open and has fresh produce all winter long.

Advertising Agency: WAX Partnership, Canada
Creative Directors: Sebastien Wilcox, Joe Hospodarec
Art Director: Brad Connell
Copywriter: Andrew Payne
Photographer: Ken Woo
Knitter: Sonia Rakchaev
Published: November 2009

Citric: Non-processing process

Advertising Agency: Draftfcb, Argentina
Executive Creative Director: Javier Campopiano
Creative Director: Lulo Calió
Copywriter: Claudio Brutto
Art directors: Lulo Calió, Martín Stuart
Ilustration: Cristian Turdera
3D Ilustration: t3rcera
Retouch: Diego Huesca

Living colors

Advertising Agency: Inbrax, Chile
Executive Creative Director: Pancho González
Creative Director: Fernando Cuevas
Art Director: Javier Espinoza
Copywriter: Fernando Cuevas
Account Director: Carolina Pinheiro

Heineken Social Networking since 1873

Advertising Agency: TBWA\NEBOKO, Amsterdam, Netherland
Creatives: Ivar van den Hove, Bert Kerkhof, Niels Bredemeijer

No one grows Ketchup like Heinz.

Advertising Agency: McCann Erickson, London, UK
Via: shedwa

Advertising Agency: Callegari Berville Grey, France
Creative Director: Andrea Stillacci
Art Director: Grégory Renault
Copywriter: Pascal Poinsot
Photographer: Laurent De Broca
Art Buyer: Lauriane Dula

No hair is better.

Advertising Agency: EURO RSCG Spain
Creative Directors: German Silva, Eva Conesa, Felipe Crespo
Art Directors: Haitz Mendibil, Rafa Ayuso
Copywriter: Adrian Bruzzoni

It matters.

Advertising Agency: Lonsdale Saatchi & Saatchi, Port of Spain, Trinidad
Creative Director: Jon Slater
Art Directors: Chris Guinness
Copywriter: Chris Guinness
Published: May 2008

It’s your turn.

Advertising Agency: JWT Singapore
Executive Creative Directors: Ali Shabaz
Creative Director: Ali Shabaz
Copywriter: Pradeep D’souza
Account Manager: Peter Cheung, Group Account Director
Art Directors: Christiano Choo, Karen Muck
Production Manager: Neo Kian Heng


Източник:

http://www.adsoftheworld.com

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